Scene from the "Nutiquette" video in which a cyoung man is advised to "check his nuts"
Photo Credit: CCS

Canadian Cancer Society- nutty (but serious) campaign for young men

September is Men’s Cancer Health Awareness Month, and the Canadian Cancer Society wants men, especially young men, to take it seriously.

To do that they’ve launched a cheeky campaign to raise awareness of testicular cancer. It’s called Nutiquette, a dude’s guide to checking his nuts

Mat Sepkowski is National Marketing Director for the Canadian Cancer Society

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Mathew Sepkowski

It’s a serious issue, and one often avoided by men who seldom like to discuss medical issues involving the area below the belt.

Testicular cancer is the most common form of cancer in young men. Rates have been increasing over the past few years in young men between the ages of 15-29, and the CCS wanted to develop a campaign to get them thinking about the issue, and testing themselves so that if there is a problem it can be detected early.

With early detection there is a very high percentage of successful treatment, but as with any cancer, the sooner a problem is detected, the better.

To get young men to check, the CCS realized it had to come up with a campaign that would attract their attention, and teach them to do self-examinations in the same way women have learned to do self examinations for breast cancer.

After focus group studies, they realized the best way to reach the target group was through humourous treatment of this serious tapic.

The result is a light-hearted musical message called “Nutiquette”- a dude’s guide to checking his nuts”

Mr Sepkowski says even though the campaign was only announced and put online hours before our conversation, it had already begun generating a buzz.

That’s important he says because statistics show that about 1,000 young men will be diagnosed with testicular cancer this year, and the CCS wants to get these young men to check so they come in for treatment sooner for successful treatment.

3 steps of nutiquette:

  1. Find a place that is warm and safe, like your bathroom after a shower.
  2. Gently feel around for anything unusual.
  3. If you’re feeling any lumps, swelling, bumps, discomfort, pain – see your doctor.

Canadian Cancer Society campaign- Nutiquette: A dude’s guide to checking his nuts

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