Lululemon, in partnership with Stanley Park Brewing have produced a summer beer called 'Curiosity Lager'

Lululemon, in partnership with Stanley Park Brewing have produced a summer beer called 'Curiosity Lager'.
Photo Credit: Leo Uribe

Lululemon’s beer

Lululemon, the Vancouver-based maker of yoga-wear, is producing ‘Curiosity Lager’ this summer.  It’s made by Vancouver’s Stanley Park Brewing.

“Just because you’re a yogi, doesn’t mean you won’t have an occasion for beer, and we’re certainly interested in talking to that crowd,” Doug Devlin, director of marketing for Stanley Park Brewing told CBC News.

“I think Lululemon, by extension, is interested in talking to a more male beer-drinking crowd. It’s a nice way for each of us to take what it is we do to a new consumer.”

The two companies worked together last year when Stanley Park made a beer for the after party of Lululemon’s Seawheeze Half Marathon.

This year’s version is described as a “crisp, bold session lager” with 4.6 per cent alcohol by volume, and will be sold in stores.

88,000 cans, will be available in a variety pack in 200 government liquor stores in Britishi Columbia and Alberta, and in tall-boy cans at some private liquor stores in the two provinces.

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