Newspapers are bleeding ad revenues as advertisers shift to social media.

Newspapers are bleeding ad revenues as advertisers shift to social media.
Photo Credit: CBC

Newspapers seek government help to go digital

Several newspapers in the province of Quebec have banded together to ask that the government set up a fund to help them shift to digital, reports Canadian Press. The newspapers are suffering from a steep decline in revenues, because so many advertising dollars are going to social media platforms. The province’s most widely-read daily, La Presse went digital in December 2015.

The coalition of 146 newspapers would like the provincial government to set up a five-year financial assistance program and for it to abolish the sales tax which is just under 10 per cent. It also wants the government to increase its budget for advertising in newspapers.

The coalition notes that countries like Finland, Norway, Sweden and France have programs to support their papers. It argues that newspapers are “vital to preserving the diversity of media voices.”

The public broadcaster CBC-Radio-Canada made developing digital services a priority.
The public broadcaster CBC-Radio-Canada made developing digital services a priority. © Mark Blinch/Reuters

Heritage minister urges media to adapt

The federal government’s heritage minister has urged all media to adapt to the digital age. The public broadcaster, CBC-Radio-Canada, has made this a priority and has launched multiple online services. Radio Canada International stopped its shortwave broadcasts and went exclusively digital in 2012.

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