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Kraft tantalises South Asian Canadians' taste buds

Kraft Canada is making a concerted effort to target South Asians in Canada by hiring a chef to come up with delicious Indian recipes using Kraft products. Rashi Khilnani tells us why Kraft is marketing to this group, and whether their recipes are popular. Also, are South Asians open to eating more processed food?

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THE INDO-CANADIAN REPORT WITH RASHI KHILNANI

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The Indo-Canadian Report is heard Wednesdays to Fridays across India at 7:10am and 9:10pm (Delhi...

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