30 january 2013

Old painting, new controversy


1969 illustration by world renowned pin-up artist Gil Elvgren, being used in advert by CWB

An advert for the Canadian Wheat Board is raising some eyebrows.

The print advert running in some publications directly aimed at farmers, features a 1969 illustration by world renowned American pin-up artist Gil Elvgren.

The original painting was called “Hi ho silver”, but the wheat board is using it in a play on words, “Still on the fence?” to encourage farmers to sign up for its winter pool and permit the wheat board to market their grain.

For decades the Wheat Board had a monopoly on selling farmer’s grain, but last year the federal government ended the monopoly, allowing farmer’s to sell grain to whomever they wanted, hence the need for a CWB marketing campaign.

The National Farmer’s Union women’s president Joan Brady says the over 40 year old illustration is offensive, and may cause some people to take their business elsewhere.

What’s your opinion? Someone making a big deal over nothing, or is it offensive? Cool? Uncool? Why?


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