Highlights / marketing

Internet, Science & Technology, Society

Tinder as a marketing tool: Exploring off brand uses of the dating app

With over 50 million users around the world, it is easy to see how Tinder can be enticing to use as a marketing tool for a variety of events, campaigns, fundraisers, and businesses.  While doing some research on new technologies »


Canadians hate January; ice cream maker hopes to capitalize

A survey run by a creamery confirms that many Canadians loathe the cold month of January. Most people take holidays around Christmas (December 25) and New Year’s (January 1) and dread returning to work afterwards, especially since the next statutory »


Children ‘bombarded’ with junk food ads on apps

New research has found that three-quarters of children in Canada are exposed to food and beverage ads on social media 111 times per week and most ads are for unhealthy foods. These are foods that are ultra-processed and are high »

Health, Society

Opioid deaths increase 34 per cent

The government of Canada will severely restrict the marketing of prescription opioids to doctors after nearly 4,000 Canadians died in 2017 of overdose linked to this class of drugs. That was an increase from about 3,000 in 2016. The most »

Health, Highlights, Internet, Science & Technology, Society

New beverage greatly worries medical officials.

Recently  Canadian paediatricians expressed great concern about the misuse and overuse of so-called “sports drinks” and “energy drinks” by young people.   This is because of the levels of sugar and caffeine in the drinks, which can cause medical issues when »

Arts & Entertainment, Economy, Highlights, International, Internet, Science & Technology, Society

Mannequins perfect bodies: bad for clothing sales?

When shopping for clothes, you’ll see examples of various styles draped onto mannequins.  It’s a time honoured practice, but in recent years, those female mannequins have become idealized, with perfect busts, thin waists, and long slender legs while male mannequins  »


What are you giving away when you access free Wi-Fi?

Free access to the internet is offered in many public locations in Canada, but increasingly it is being used to send ads to individuals using it. Many people do not read the terms and conditions when signing in to Wi-Fi »