Iceland plans visitor fee to address overtourism at three famous Golden Circle sites

Geysir hot spring area, one of the major sites on Iceland’s Golden Circle route, would be subject to a Nature and Infrastructure fee if the government’s proposed bill passes. (Eilís Quinn/Eye on the Arctic)

Iceland’s government has published a draft bill that would impose a new fee to visit three of the country’s most popular sites, as it tries to get a handle on overtourism and its impacts.

Iceland’s tourism industry has exploded over the past 20 years, fuelled in part by social media showcasing the country’s dramatic landscapes to the world, at the same time that a growing number of low-cost flights made the island relatively cheap and easy to reach from both North America and Europe.

But the speed of the growth caught the country off guard.

Fragile landscapes at some of Iceland’s busiest attractions struggled under the pressure of hundreds of thousands of visitors, while governments struggled to build and maintain the trails, parking lots, washrooms and other infrastructure needed to protect the sites and manage the crowds.

Harald Schaller
A file photo of a project manager at Thingvellir National Park pointing to rocks rangers had placed to try and block a path being worn away in Thingvellir National Park. The new fee, if the bill passes, would help build infrastructure at sites like this to prevent the trampling of Iceland’s sensative vegetation. (Eilís Quinn/Eye on the Arctic)

“There’s been a consensus for a long time, both on the part of the tourism industry and the public, that there’s a need to finance development and maintenance work due to the strain on infrastructure and nature that’s accompanied the rapid growth of tourism,” Iceland’s Minister of Industry and Trade Hanna Katrín Fridriksson said in a Sept 22 statement.

 “Previous governments have tried many times to find a solution to this issue and submitted proposals in this regard, without any results being achieved.” 

Estimated to generate 6-7 billion ISK ($70-81.6 million CDN) per year

If the bill becomes law, people over 18 years old who don’t pay taxes in Iceland would be required to pay an ISK 4,500 (approximately $50 CDN) nature and infrastructure fee in the high season and ISK 3,000  (approximately $35 CDN)  in the low season.

The fee would allow access to three of the main attractions on Iceland’s Golden Circle tourist route: Geysir, Gullfoss and Thingvellir National Park.

The QR-code pass would be valid for one year.

Tourists try to fit a rainbow into their selfie at Gullfoss, a waterfall in southern Iceland. (Eilís Quinn/Eye on the Arctic)

Tour companies would be allowed to buy passes for their customers.

The industry ministry said the fee would generate six to seven billion ISK (approximately $70-81.6 million CDN) per year for the treasury.

The draft bill’s period of public comment runs until Oct. 7.

If passed, the bill would come into effect on May 1, 2027.

Comments, tips or story ideas? Contact Eilís at eilis.quinn(at)cbc.ca

Related stories from around the North:

Canada: Yukon tourism forecasts ‘very good season’ after record cruise traffic in 2025, CBC News

Norway: Arctic tourism in Norway: “People crash into trees and get broken bones”, The Independent Barents Observer

Sweden: Reindeer herding affected by increased tourism in Swedish mountains, Radio Sweden

Eilís Quinn, Eye on the Arctic

Eilís Quinn is an award-winning journalist and manages Radio Canada International’s Eye on the Arctic news cooperation project. Eilís has reported from the Arctic regions of all eight circumpolar countries and has produced numerous documentary and multimedia series about climate change and the issues facing Indigenous peoples in the North.

Her investigative report "Death in the Arctic: A community grieves, a father fights for change," about the murder of Robert Adams, a 19-year-old Inuk man from Arctic Quebec, received the silver medal for “Best Investigative Article or Series” at the 2019 Canadian Online Publishing Awards. The project also received an honourable mention for excellence in reporting on trauma at the 2019 Dart Awards in New York City.

Her report “The Arctic Railway: Building a future or destroying a culture?” on the impact a multi-billion euro infrastructure project would have on Indigenous communities in Arctic Europe was a finalist at the 2019 Canadian Association of Journalists award in the online investigative category.

Her multimedia project on the health challenges in the Canadian Arctic, "Bridging the Divide," was a finalist at the 2012 Webby Awards.

Her work on climate change in the Arctic has also been featured on the TV science program Découverte, as well as Le Téléjournal, the French-Language CBC’s flagship news cast.

Eilís has worked for media organizations in Canada and the United States and as a TV host for the Discovery/BBC Worldwide series "Best in China."

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