Sweden’s Christmas present of the year is…. an electric bike!
Swedes needing Christmas gift ideas have been given a big tip from the retail branch. The Swedish Retail Institute’s ‘Christmas Present of the Year’ is an electric bicycle.
– Johan Larsson, HUI analyist
The Swedish Retail Institute (HUI) has been coming out with a Christmas Present of the Year since 1988, and over the years, they have included a CD player (1991), a mobile phone (1994), an internet package (1996), and a tablet computer (2010).
One criterium for the selection is that it must represent the era in which we live.
Related stories from around the North:
Canada: Google Street View takes you to Canada’s northernmost Arctic park, Radio Canada International
Finland: Spot a reindeer while driving? Tap the app!, The Independent Barents Observer
Iceland: High peak in low season, Iceland’s mass-tourism boiling over, The Independent Barents Observer
Norway: Looking for ‘the gold of the Arctic’? Meet the cloudberry, The Independent Barents Observer
Russia: Arctic national park expands, becomes Russia’s biggest, The Independent Barents Observer
Sweden: Swedish eco-park rises from the flames, Radio Sweden
