C2-MTL‘s debut edition took place last May. The three-day gathering that blended commerce and creativity was the result of a challenge suggested by Cirque du Soleil.
Nadia Lakhdari, VP Content and Event Program for C2-MTL, explained that the people behind Cirque du Soleil were always being asked about their creativity and business acumen; what was the secret to their success and how did they did what they do? Daniel Lamarre, President and CEO of Cirque du Soleil then offered the opportunity to begin to explore the questions to Montreal creative agency Sid Lee.
Sid Lee is the powerhouse that Marketing Magazine named “Agency of the Year” for three years running. When they decided to put their talents to the Cirque challenge, Montreal was soon playing host to guests such as Frances Ford Coppola and Michael Eisner. More than 1300 people attended the first event last year.
Now they’re getting ready to welcome Sir Richard Branson, Diane Von Furstenberg, Barry Diller, Elle MacPherson and Bobbi Brown to name a few of the many creative and successful people coming to Montreal for the second edition, next week.
A converted shipyard complex is the new venue this year. Providing more space the varied events will take place by the water of the Lachine Canal at the foot of the mountain that gives the city its name. From outdoor yoga classes to bicycle tours of the neighborhood, people are in for a full experience, both playful and thoughtful.
Carmel Kilkenny spoke with Nadia Lakhdari, to find out more about the upcoming edition of C2-MTL that begins May 21st and ends May 23rd.
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