Los Angeles Airport’s newly renovated Tom Bradley International Terminal is the result of a Canadian vision for air travel. Moment Factory‘s new multimedia installations, created with partners Sardi Design, MRA International and systems designer, Smart Monkeys, will keep travellers informed and distracted in equal measure.
Sakchin Bessette, co-founder and Creative Director of Moment Factory, said the work was conceived with a view to bringing back “the romance and the magic of travel”.
The installations include a “Welcome Wall” and a “Time Tower”, or clock tower around the terminal’s main elevators, that features footage of Busby Berkeley-style dancers operating the clockwork inside, as just one set of images.
The seven interconnected multimedia features allow the airport the opportunity to offer sponsorships to companies interested in branding additional content that can be added in the future.
Moment Factory is the Montreal company that worked with Madonna on her Super Bowl Half-Time show in 2012, and her subsequent tour, and they’re also the producers of the magnificent Sound and Light show on the Sagrada Familia in Barcelona, Spain.
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