New survey checks attitudes since revelations of misuse of data
The worldwide backlash started with the recent revelation that a British-based company, Cambridge Analytica quietly gathered data on some 50 million Facebook users,
This came on the heels of allegation by Canadian whistleblower Chris Wylie who said he used data from Facbook to help the Trump campaign. More damage came from a secret taping of the British firm’s CEO in which it is alleged the firm used information from Facebook and certain tactics to influence the U.S presidential election.
The CEO has since been suspended.
That has done little to stop the #deletefacebook movement.
In Canada, a new two-part survey by the Angus Reid Institute, looked into the subject, The online polls conducted from February 28 to March 2, and the second from March 21-22 each involved just over 1500, randomised adults,
The results showed almost three-quarters of Canadians said the news and allegations has meant they will make at least some changes to how they’ll interact with the social media platform. One in ten (10%) say they will abandon the service, at least temporarily, although among them four per cent say they plan to delete their account.
A little over a quarter however (27%) says it won’t affect their use of Facebook
Another aspect of the Angus Ried poll looked at how Canadians view the top five most valuable high-tech firms; Apple, Amazon, Microsoft, Facebook, and Google’s parent company Alphabet, Inc.
Although all are viewed more favourably than not, Facebook’s unfavourable rating between February and March climbed from 28% to 33%, while its favourable rate dropped from 45% to 41%.