Would you be prepared to give up flying for a fixed period of time to help tackle climate change?
Radio Sweden speaks to Maja Rosén who stopped flying ten years ago, as air travel is one of the driving forces behind carbon dioxide emissions.
Last year she managed to persuade 14,500 people to agree to stay on the ground in 2019, though fell well short of her original goal of 100,000 Swedes.
She’s optimistic that this year’s social media campaign, ‘no-fly 2020’, will reach her 100,000 target and show politicians that there is a collective will to halt climate change.
Related stories from around the North:
Canada: Indigenous Cultural Tourism: How the North is learning from community success in southern Canada, Eye on the Arctic
Finland: Rise in overseas flights harms climate more than driving, report shows, Yle News
Iceland: Arctic tourism in the age of Instagram, Eye on the Arctic special report
Norway: When a town in Arctic Norway transforms into “the world’s northernmost Chinatown”, Cryopolitics Blog
Russia: Arctic flights save time, but fuel climate change, Cryopolitics Blog
Sweden: Growing number of Swedes choose train travel over flying to reduce pollution, Radio Sweden
United States: Blog – When the ice melts, what will happen to Arctic tourism?, Cryopolitics blog