Whether it achieves its goal or not, it’s a campaign that has people talking.
showing close-ups of artifacts found
in Toronto museums.
© City of Toronto
Appearing on some 100 public transit shelters in Canada’s biggest city, Toronto, Ontario, posters are promoting the city’s historical museums. It’s part of a campaign and contest aimed primarily at young people.
The posters have the letters WTF? and an image. Most people are aware that WTF is “text” terminology for a profanity often used by young people, but the City of Toronto says it stands for “what the fact” while the image is of an historical artifact to be found in one of the city’s museum.
“We wanted to engage youth… and we thought a good way of doing that was really to grab their attention,” said Ilena Aldini-Messina of the city’s museum services.
People are encouraged to guess at what the eight various aritfacts are and send in their answers. The campaign ends September 10 and the winner will recieve two passes to any city museum.
The campaign has garnered massive media attention being reported in newspapers across the country, but while Ms Aldini -Messina has called it cheeky, she admits not everyone is pleased. “Like any campaign, there’s people that like it and people that don’t like it — that’s part of any campaign that you put out to the general public.
(Your thoughts ;Cheeky ? or not in good taste?)
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