Canada's latest cabinet shuffle included the use of social media like YouTube to get government's message of change out directly to Canadians.
Photo Credit: Prime Minister StephenHarper YouTube channel

Canada’s new cabinet ministers record video clip introductions

As part of last week’s cabinet shuffle in Canada, a number of cabinet ministers recorded video messages on YouTube.

Standing in front of a blue background with the words “New Faces, Experienced Hands” the ministers expressed their happiness to be appointed to their new role, and their continuing confidence in the Conservative government of Prime Minister Stephen Harper.

There’s even a message from the Prime Minister, one in English and the other in French, thanking people for following the cabinet shuffle on Twitter.

As Tim Harper pointed out in the Ottawa-based Hill Times Magazine, Canadians “were witness to a social media striptease from Stephen Harper’s office, full of breathless tweets, selfies and video quotes from new ministers, everything but canned applause and a laugh track, all in a bid to do the impossible – make a Cabinet shuffle look sexy, not solemn.”

More information:
YouTube page featuring ministers’ video clips – here
Hill Times – Cabinet shuffle a spectacular feat of political marketing: Tim Harper – here

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