Political marketing in Canada has become a very sophisticated process of identifying consumer/citizens and attracting their votes says political journalist Susan Delacourt in her book "Shopping for Votes".
Photo Credit: Douglas & McIntyre

New book on how Canada’s politicians choose us and we choose them

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Political journalist Susan Delacourt says she hopes after people read her book, they’ll ask themselves the question: “Shouldn’t there be a difference between being a consumer and being a citizen?”

In her just released book “Shopping for Votes – How Politicians Choose Us and We Choose Them” she looks at the evolution and rising expertise of political parties to create demographic/political portraits of not only regions but also individuals in vast data banks that are maintained even between elections. Data banks that are not only used to entice voters, but also to create policies and platforms to attract very specific portions of the electorate.

Canada’s ruling Conservative party, as well as the Official Opposition NDP, and the opposition Liberals have increasingly adopted these methods and data banks.

SusanDelacourt2RCI’s Wojtek Gwiazda talked to Susan Delacourt about the book, and the implications for Canadian democracy.

More information:
Shopping for Votes – more information – here
Susan Delacourt – Toronto Star articles – here

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