Tyler LeFrense shown in his kitchen in Newfoundland, frying a moose steak in maple syrup. The idea has won him $50,000, and 1% of sales of the potato chips
Photo Credit: CBC

Moose meat and maple- a winning flavour for Canadian potato chips…really.

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Potato chips with a hint of moose meat taste and maple syrup. The new flavour goes on sale in Canada next month,

Canadians have some unique food tastes..and here’s proof.

In February of this year Lay’s Potato chips announced a nationwide campaign for a new flavour for the line-up of chips (crisps in the UK) along with promotionall help from Canadian star comedian Martin Short.

Canadians were asked to submit their flavour ideas in a contest called, “Do Us a Flavour”, with a $50,000 prize.

There were 600-thousand ideas submitted. The company chose four finalists- – Creamy Garlic Caesar, Grilled Cheese & Ketchup, Perogy Platter and Maple Moose.

The winner has been announced, and goes to Tyler LeFrense of Isle Aux Morts, Newfoundland, for Maple Moose.

Tyler says he created the idea originally when he was cooking some breakfast ham and poured a little maple syrup over it. He later thought later he’d try the same thing and added some maple to a frying pan and slowly cooked some moose meat and tried a little maple syrup on that.

“ It was pretty good on the tastebuds!” he said.

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Mr LeFrense says he’ll put money aside for his daughter’s education, and buy a boat. © CBC

He suggested the unusual flavour in the contest, which was obviously rather different than the hundreds of thousands of other suggestions.

The four finalist recipes were created and put into selected stores where people could buy them and vote on their choice between July 30 and October 16.

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The win has brought a lot of attention to Mr LeFrense and to Isle aux Morts Newfoundand, a town of just 813 souls. © Google

Although there was a great deal of negative comments about the chip flavour in social media, it came out on top in actual votings, and not just from LeFrense’s town where he is the depty mayor which only has 813 residents.

The new flavour will be relaunched in Canada next month. Mr LeFrense will also recieve !% of the money from sales.

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