A new report concludes increasing tourism to Canada would have a “significant” economic impact and foster trade, but points out tourism to Canada has actually dropped 20 per cent since 2000.
The report “Passport to growth: How international arrivals stimulate Canadian exports” was released Thursday (November 14) by the professional services firm Deloitte.
“It’s clear that strengthening tourism would have a positive impact on Canadian companies and our overall economy,” said Ryan Brain, partner and Deloitte’s Consumer Business Leader in Canada, in a statement released November 14.
“What’s more, an increase in travellers to Canada could encourage Canadian companies to enter new markets internationally and experience greater competitive intensity, which we know results in periods of high productivity growth positively impacting the economy.”
However, the report points out: “In 1970, Canada was the world’s second most popular destination. In 1990, we were tenth, and by 2011 we were eighteenth, trailing such countries as Ukraine and Saudi Arabia. Since 2000, the number of international travellers to Canada has dropped 20%.”
More information:
CBC News – Canadian tourism declines despite world travel boom – here
Globe and Mail – Tourism boom misses Canada – here
Deloitte press release – Canada’s unexpected export driver? Tourism – here
Passport to Growth full report (pdf) – here
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