With Christmas exactly one month away, demand for tacky theme sweaters has “skyrocketed,” according to the co-owner of a trendy clothing store in the western city of Vancouver.
Ugly sweater parties popular
“Well, of course, everyone loves ugly Christmas sweater parties. And in order to go to a sweater party, you need an ugly sweater,” says Drew Heifetz, co-owner of F as in Frank.
Who knew ugly sweater parties even existed? Well lots of people, it seems. Chris Boyd and Jordan Birch of Port Moody (an hour from Vancouver) founded the ‘Now That’s Ugly Society,’ a group dedicated to celebrating the holidays while wearing atrocious sweaters. They’ve been hosting ugly sweater parties for over a decade.
“It’s a pretty awesome party — 1,100 people, we have live music, we have a DJ, we have a gospel choir. We have all the festive elements,” Boyd says.
Tacky sweater trend spreads
The pair has even petitioned the City of Vancouver to declare an “Ugly Sweater Day.” They’ve been selling buttons in support of their campaign, and donating the proceeds to charity.
The madness appears to be spreading. Heifetz says he has started shipping ugly Christmas sweaters to Europe, as the trend goes global.
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