A new music collective has been created in Canada to promote and be a united representation of Black voices within all sectors of Canada’s music industry.
It is called Advance, Canada’s Black Music Business Collective, and it aims to create conditions for long term success and address racial inequality and inclusivity through mentorship, community outreach, and business development.
At the heart of the Canadian music industry lives brilliant artists, passionate creators and a vibrant mosaic of Black voices that have launched the biggest talents in the world.
Today, more than ever, these voices need to be amplified… pic.twitter.com/FOAJui3CmE
— Advance (@advancemusicca) July 13, 2020
“Driven by the heart, soul and sounds of Black voices across Canada’s music entertainment industry, ADVANCE, Canada’s Black Music Business Collective, is leading the change in developing an infrastructure for the betterment, upliftment and retention of Black people in the music business,” the collective said on their website.
Advance is also committed to building a more equitable Canadian music industry that gives Canada’s Black music communities a valued voice by holding the corporate, private, and government sectors accountable.
The Canadian Academy of Recording Arts and Sciences, which runs Canada’s annual music award show, the Juno Awards, welcomed the creation of Advance.
“We look forward to working with you and supporting the goal of a more equitable Canadian music industry,” they said on Twitter.