Smartphone use has almost doubled in the last year in Canada. And we are getting more connected to these mobile devices according to a new survey released by Google.
Online surveys with 1,000 Canadians earlier this year, revealed 56 per cent of adults were now using a smartphone, up from 33 per cent in early 2012. 8 in 10 people don’t leave home without their smartphone, and over a third said they’d give up television before parting with the device;
According to Eric Morris, Google Canada’s head of mobile advertising, “The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them.”
And it’s the smart part of the phone Canadians love; 78 per cent connect to social media. Eric Morris said, “I think one of the interesting things from this survey is there is a lot of mobile consumption that’s being done in the home…on home Wi-Fi.”
According to the survey, the average smartphone user in Canada, had 32 apps installed on their device and used 12 of them in the past month.