It seems adverts for men’s “body spray” perfumes are working extremely well on adolescent boys.

As the new school year begins, so to does a new problem for administrators..the overpowering fumes from young males who’ve doused themselves in these colognes.
Bus drivers, teachers, and even other students say its just too much.
In the town of Brandon, Manitoba, School Division chair Brian Sefton, says,”You’re walking down a hallway after someone has sprayed a whole bunch of Axe [body spray] or whatever it happens to be, and we think there’s no oxygen left,” he said.
The heavy scent use is particularly problematic for people with asthma or other respiratory issues.
It’s reached the level where the school board will be voting next week on whether to ban the use of such perfumes and institute a “zero scent” policy.

If passed the board will spend some months on educating students before implementing the policy.
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