Canada’s largest city Toronto is considering allowing more digital billboards in the city, and some citizens are organizing to stop it.
At the moment there are about 30 digital signs – basically giant TV screens – that show images, rather than videos. Advertising companies want to expand that number, and the city is holding a series of public consultations starting September 23 to find out what people think about it.
RCI’s Wojtek Gwiazda spoke to public space activist Alison Gorbould who works with the citizens’ group the Toronto Public Space Initiative.
More information:
Toronto Public Space Initiative – Digital Explosion • Public Consultation about new LED Billboards across the City – here
Toronto Star – Toronto city hall’s biggest lobbyists? Billboard companies – here
City of Toronto information on sign consultations – here
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