When Canadians complain about advertising, they’re mostly concerned by inaccurate or misleading information, that’s according to the latest Ad Complaints Report of 2013, released by Advertising Standards Canada (ASC). Advertising on television attracted the most number of complaints, followed by those on the Internet.
The ASC is Canada’s advertising industry regulatory body and deals with complaints that may contravene its Canadian Code of Advertising Standards. It investigates complaints on television and radio, on the Internet, and in newspapers, magazines and flyers.
RCI’s Wojtek Gwiazda talked to Janet Feasby, Vice President Standards, at the ASC about the report and the changing character of complaints of the years.
More information:
Annual Ad Complaints Report 2013 Year in Review (pdf) – here
Advertising Standards Canada (ASC) website – www.adstandards.com
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