Kaveh Nabatian didn’t come up with the idea for the film; that was producer Ina Fichman, but a year after completing it, he can’t simply see a T-shirt anymore.
Following his research and his travels, from the cotton growing in Texas to the mills in China, Nabatian sees a much bigger story. It’s estimated 98 to 99 per cent of the global population, has one.
What began as an undergarment for men in the American Navy in 1913, got a makeover after Marlon Brando sported one on-screen,
100% T-Shirt, produced by Intuitive Film, features some well-known Canadians. People like comedian Sugar Sammy and musical duo, sisters Tegan and Sara, as well as Nabatian’s good friend Richard Reed Parry of Arcade Fire..
Carmel KIlkenny speaks with Kaveh Nabatian on the Sunday column, to find out why he has said, ‘After you watch this movie, you’ll be able to make better decisions about how you buy a T-shirt, and you’ll look at T-shirts in a different way.’
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