JavaMoose, the Saint John, New Brunswick coffee chain has more good news. It will be roasting fresh Brazilian coffee beans, and making the coffee available in their new ‘recyclable’ single-serving pods.
Billions of these disposable cups end up in landfills
The recyclable pods, or cups, were an innovation developed last fall. With the growing popularity of single-serving coffee makers, concern was growing over the fact the cups could not be recycled.
“Billions of these disposable cups end up in landfills every year because they are not recyclable”, Randy Pederson, one of the founders of Java Moose, told CBC News in October, 2014.
Eco-friendly plastic cups will work with any Keurig-compatible machine
JavaMoose innovated to produce eco-friendly plastic cups that work with any Keurig-compatible machine, Now the company is improving the coffee.
In partnership with JavaMoose, the Brazilian coffee company, Coccamp, is establishing a base in the city, importing its green coffee beans into Canada through New Brunswick’s Port Saint John.
JavaMoose will roast and distribute a specialty blend in its stores and in its new Keurig-compatible single-brew coffee pods.
“It’s a strategy port for me in the Atlantic”
Coccamp CEO Mauro Perrone, has moved from Brazil to Saint John with his family, to take advantage of the potential, and the location.
“It’s a strategy port for me in the Atlantic because you can go to Montreal, Quebec, you can go to Toronto. And mainly, you can go to the U.S. border. And Maine is a really good market for specialty coffees,” he told CBC News yesterday.
Coccamp’s first 40-foot container arrived in November, with a second shipment scheduled for March. Perrone said he has potential buyers already lined up in Nova Scotia and Montreal,
According to the Canadian Coffee Association, coffee is the single most popular beverage in Canada, and single-serve coffee pods are the fastest growing segment in the coffee market.
Meanwhile, Randy Pederson of JavaMoose has set his sights on a global market. He is betting on the company’s fully recyclable single-serve brewing cups, manufactured in Saint John, and having coffee beans delivered directly from Brazil should give the company a competitive advantage.
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