Campaign poster invites people to inquire whether their clothing was made according to ethical standards.
Photo Credit: Keiron O'Connor , Fashion Revolution Day

Canadians campaign for ethical fashion


One year after the fatal collapse of a clothing factory in Bangladesh, Canadians joined the international campaign for a safe and ethical garment industry by marking Fashion Revolution Day, which originated in the U.K . Consumers were asked to wear their clothes inside out to show their support for better connections and transparency across the fashion supply chain.

Ask questions about your clothing, urges activist Kelly Drennan. © Keiron O’Connor , Fashion Revolution Day

Participants were also asked to check the label on their garments and to use social media to contact the brand and ask where the clothes were produced and whether ethical standards were applied.

“Ask questions,” advises Kelly Drennan founder of Fashion Takes Action, an organization dedicated to sustainability in the fashion industry that lead the campaign in Canada.

“You can continue to shop at your favourite retailer, but ask questions of the people who work there. ‘Do you make anything here that’s fair trade or that was made fairly’ and even if they look at you like you’re crazy and they say no, over time, if they hear consumers demanding that then they’re going to catch on and hopefully make a change.”

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4 comments on “Canadians campaign for ethical fashion
  1. dafanately before i would like to investigate about product those i want buy my self. thanks for the nice inspiration!

  2. Hum TV says:

    obviously every one have been investigate about product those he want buy his self. thanks for the great post!

  3. Luke Bigsby says:

    Of course, if a person purchases an outfit from the store, then he can also ask about the manufacturing details and procedures from the retailer. And I guess there is nothing wrong in this. At least they should also come to know that not only the standard must be maintained, but an ethical standard must be maintained.

  4. Edward Schweikert says:

    Money rules. Businesses make money and can or will dictate government procedures in handling garage in and garage out. The private citizens can make statements; but, politicians are listening to business communities. Have been, always will.