The Farmers Feed Cities campaign was started by grain and oilseed farmers in Canada’s most populous province of Ontario to lobby the government, and it now continues as a consumer awareness campaign with inquiries from around the world.
Representing all kinds of farming and farmers, the campaign’s distinctive yellow signs were an accident – the sign maker only had a big quantity of yellow signs.
RCI’s Wojtek Gwiazda talked to Jenny Van Rooy, campaign coordinator for Farmers Feed Cities.
More information:
Farmers Feed Cities website – www.farmersfeedcities.com
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