About 16 per cent of Canadian adults no longer watch any conventional TV, preferring to stream online content, a new poll suggests.
The research, done by ComScore and commissioned by Google, found that 45 per cent of respondents said they watch both TV and online video content, 35 per cent said they only watch TV, and four per cent said they watch neither.
25% of respondents aged 18 to 24 said they relied solely on digital video for their entertainment, a growth of 60 per cent since 2010.
About half of the respondents aged 45 and older said they didn’t watch online video
Users were also asked to compare watching TV and viewing online video. Those who prefer TV said it offered the best picture quality, a better viewing experience, and an easier way to watch. Respondents who watch online videos said they valued that it was cheaper, more interactive, and more convenient.
With files from CBC.
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