Moment Factory, the Canadian company that’s been wowing audiences from concert venues to cathedral facades around the world, is doing it again; this weekend in New York City.
The facade of Macy’s Herald Square, is the scene of Moment Factory’s latest multi-media extravaganza, requested by the National Football League and event organizers, PPW.
It’s described by Moment Factory as “one of the main attractions of “Super Bowl Boulevard”, a series of football-themed events spanning thirteen-blocks along Broadway, from 34th to 47th Street.”
Super Bowl Virtual Theatre
The eight-minute projection mapping features 2D and 3D animation effects mixed with archival NFL footage, all created to highlight Macy’s elegant architecture.
Moment Factory made their NFL debut working with Madonna on her Super Bowl half-time show two years ago.
Now, for just two more evenings, from 5:30 to 9:30 pm, there are 8 screenings of this show, that was six-months in the making. It’s all part of the countdown to the 48th annual Super Bowl event, which takes place Sunday in neighbouring New Jersey, between the Denver Broncos and the Seattle Seahawks.
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