You never know what’s going to work. Take advertising.
Case in point: Promoting Okotoks, Alberta, a town of 25,000 residents, located a little south of Calgary.
Last month city fathers launched a new tourism campaign.
“There are a number of things to do in Okotoks,” heralded the ads, one of which was photographed on a Calgary transit train and promptly tweeted out to much derision.
But, hey, you never know.
Okotoks officials stood their ground, saying the slogan is actually a tagline a larger campaign and Okotokians are not the least bit offended by the mocking tweets.
Well, whose laughing now?
This week the Chinook Country Tourist Association announced that Okotoks had won its “Municipality of the Year Award.”
The award is presented to a municipality that works together to develop, build, promote and enhance tourism in southwestern Alberta.
Go figure.
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