The thing about advertising campaigns is you never know what’s going to work
How about the contro in Montreal right now over a part of the city’s $700,000 anti-litter campaign that includes videos, billboards and street performances?
It also includes a giant plastic poo surrounded by its own plastic flies sitting atop a bus shelter in the heart of the city on the edge of Dorchester Square.
(For those of you who haven’t visited in a while, Dorchester Square was once Dominion Square.)
If the aim was it get owners to clean up after their pets, it appears to have worked.
“Every year we do the same campaign with traditional communications, ” says Anie Samson, a member of the city’s executive committee.
“This year we decided to go further and make it more punchy.”
Opposition city councillor Craig Sauvé is not sold.
“I feel this misses the mark. They want to shock and they did shock,” says Sauvé.
“How will this appear to tourists, why is it in front of a historic park we just renovated?”
We invite you, dear reader, to make the call.
Check out the photos.
With CBC files.
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