Researchers have long looked at elements that might affect people’s shopping habits.

Researchers have long looked at elements that might affect people’s shopping habits.
Photo Credit: Frank Gunn/Canadian Press/file photo

Study suggests people chewing gum shop longer

There are many unusual studies conducted at Canadian universities and a recent one suggests that people who chew gum tend shop longer and browse more items. Researchers at Ryerson University’s Ted Rogers School of Management were looking at the differing way that retailers try to influence consumer behaviour such as through scents, colours or music.

They decided to follow up on previous studies of the effects of chewing gum which found the act of chewing led to more thinking, increased attention span and reduced stress levels. After finding chewing shoppers spent more time and bought more items, they suggested retailers try offering gum as a sample to consumers.

The study found chewers may buy more items but not spend more money.
The study found chewers may buy more items but not spend more money. © Getty Images/Justin Sullivan

Retailers may not be inclined to do so though, because the research also found chewing shoppers did not spend more money.

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