When was the last time you saw somebody using an *analog* camera? David Sax says there’s a resurgence of people moving back to analog and that analog can help digital be better

When was the last time you saw somebody using an *analog* camera? David Sax says there’s a resurgence of people moving back to analog for the more 'human' aspect of it.
Photo Credit: Adam Berry/Getty Images

New book about ‘analog’, the comeback kid

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Radio was supposed to replace newspapers, Tv would replace radio, video would replace tv, and digital replace them all including vinyl records and cssettes

Not only has that not happened, but in his new book David Sax says many analog technologies are making a quiet comeback.

Canadian David Sax is a  journalist, keynote speaker, and author. His latest book is Revenge of Analog: Real Things and Why They Matter

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Journalist, feature wrter, award-winning author David Sax.
Journalist, feature writer, award-winning author David Sax. © Lavin Agency

CD’s were supposed to replace vinyl records and cassettes, but while there was a deep slump in sales, they never did quite die out. In fact statistics show a slow but steady annual increase in vinyl record sales, and in cassettes.

This week in Britain a newspaper story said more money was spent last week on vinyl records than on digital downloads while cassette sales are climbing rapidly year over year.

While virtual book devices and e-books have become popular, good old paper book sales remain strong. Film cameras are becoming more popular as well.

New models of record players have begun to show up in electronics shops where they hadn’t been seen in years. A reocrd shop in Charlottetown PEI, *Back Alley Discs* have begun selling used record players like these
New models of record players have begun to show up in electronics shops where they hadn’t been seen in years. A reocrd shop in Charlottetown PEI, *Back Alley Discs* have begun selling used record players like these © Laura Chapin/CBC

Sax says it’s because people are starting to realize that ‘virtual/ digital’, leaves something to be desired in their experience of the technology. He says people are ‘real’ and so we have a tendency to prefer the real things, the analog things.

The Revenge of Analog: Real Things and Why They Matter.
The Revenge of Analog: Real Things and Why They Matter. © PublicAffairs Publishing

As another example he points out also that in the thinking or creative process, many people will reach first for pencil and paper rather than their tablet or mobile phone to jot down thoughts.

He says digital has rushed our lives and analog helps to slow things down a bit, or make them more ‘human’.

He cites a comment that the best digital can hope for is to be as good as real.

He says in the end, digital is and will be an ever growing place in our lives, but that digital and analog are not at odds with each other and that people will find their own balance of analog and digital in their lives.

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One comment on “New book about ‘analog’, the comeback kid
  1. Avatar Edward Morabito says:

    I’m seeing this everywhere. I don’t know whether people are treating this as being cool (everything old is new again) or that humanity is needed in these cold, rushed times. I’ll be purchasing the book after work.