The Conservative Party advert cirticising the Trudeau government ends with this image. Historica Canada which creates the Heritage Minutes, demanded an immediate removal or references to their work which they wish to keep strictly non-political. (Andrew Scheer-Twitter)

Election adverts in Canada – first salvoes fired

With Canada’s general election still several months away in October, the political parties are well into election mode already.

Leaders and other members of the various parties have already begun to hold public meetings across Canada.

Advertisements have begun as well and one by the Conservative party has caused some backlash.

Daniel Tisch, CEO of Argyle Public Relationships, a national communications firm, takes a look at the particular advert and the strategy of political advertisements.

Listen

The advert in question is a parody of some long-established and well-known broadcast segments which promote various episodes of Canadian history. These television and internet segments are designed to inform Canadians about important and/or interesting aspects of the country’s history and are carefully created to be non-partisan.

Daniel Tisch CEO of Argyle Public Relationships, national communications firm (supplied)

The Conservative ad parodies the Historica Canada, Heritage Minute series in criticising the record of current Prime Minister Justin Trudeau and some Liberal ministers.

Run on Conservative leader Andrew Scheer’s Twitter and Facebook feeds, it was quickly criticised by Historica Canada, and almost as quickly removed.  Since then any reference or hint of a connection to the Historica Canada Heritage Minutes, has been removed. However that seems not to have satisfied the non-profit, non-partisan agency CEO  Anthony Wilson-Smith who tweeted. “The new version makes clear the fake is not by . Still not happy; we really, really want no part of political mudslinging”.

Tisch says in the era of social media, mainstream media adverts will not be as important as they have been in the past.  He says general party policies might be broadcast on traditional media, while specific messages will be tailored to specific target audiences on social media platforms.

While so-called attack ads are regularly used in some countries, in Canada reaction to them has been mixed. When deemed to be harsh or exaggerated, they have not been well-received by Canadians. Indeed public reaction in comments posted online to stories about this particularly parody of the Heritage Minutes has been mostly negative.

As a communications expert, Tisch suggests however that the Conservative ad could be effective as a targeted way to energize the party’s supporters and unite them against Mr. Trudeau.” 

As the campaign advances we are almost assured of more focused campaign advertising in what is increasing seen as a very close two-way battle between Liberals and Conservatives, in a five party field which includes third runner New Democrats, the Quebec separatist Bloc Quebecois, and distant running Green Party.

Categories: Politics, Society
Tags: , , , ,

Do you want to report an error or a typo? Click here!

@*@ Comments

Leave a Reply

Note: By submitting your comments, you acknowledge that Radio Canada International has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Radio Canada International does not endorse any of the views posted. Your comments will be pre-moderated and published if they meet Netiquette guidelines.

Netiquette
When you express your personal opinion in an online forum, you must be as courteous as if you were speaking with someone face-to-face. Insults and personal attacks will not be tolerated. To disagree with an opinion, an idea or an event is one thing, but to show disrespect for other people is quite another. Great minds don’t always think alike—and that’s precisely what makes online dialogue so interesting and valuable.

Netiquette is the set of rules of conduct governing how you should behave when communicating via the Internet. Before you post a message to a blog or forum, it’s important to read and understand these rules. Otherwise, you may be banned from posting.

  1. RCInet.ca’s online forums are not anonymous. Users must register, and give their full name and place of residence, which are displayed alongside each of their comments. RCInet.ca reserves the right not to publish comments if there is any doubt as to the identity of their author.
  2. Assuming the identity of another person with intent to mislead or cause harm is a serious infraction that may result in the offender being banned.
  3. RCInet.ca’s online forums are open to everyone, without regard to age, ethnic origin, religion, gender or sexual orientation.
  4. Comments that are defamatory, hateful, racist, xenophobic, sexist, or that disparage an ethnic origin, religious affiliation or age group will not be published.
  5. In online speak, writing in ALL CAPS is considered yelling, and may be interpreted as aggressive behaviour, which is unpleasant for the people reading. Any message containing one or more words in all caps (except for initialisms and acronyms) will be rejected, as will any message containing one or more words in bold, italic or underlined characters.
  6. Use of vulgar, obscene or objectionable language is prohibited. Forums are public places and your comments could offend some users. People who use inappropriate language will be banned.
  7. Mutual respect is essential among users. Insulting, threatening or harassing another user is prohibited. You can express your disagreement with an idea without attacking anyone.
  8. Exchanging arguments and opposing views is a key component of healthy debate, but it should not turn into a dialogue or private discussion between two users who address each other without regard for the other participants. Messages of this type will not be posted.
  9. Radio Canada International publishes contents in five languages. The language used in the forums has to be the same as the contents we publish or in one of the two official languages, English or French. The usage of other languages, with the exception of some words, is forbidden. Messages that are off-topic will not be published.
  10. Making repetitive posts disrupts the flow of discussions and will not be tolerated.
  11. Adding images or any other type of file to comments is forbidden. Including hyperlinks to other websites is allowed, as long as they comply with netiquette. Radio Canada International  is in no way responsible for the content of such sites, however.
  12. Copying and pasting text written by someone else, even if you credit the author, is unacceptable if that text makes up the majority of your comment.
  13. Posting any type of advertising or call to action, in any form, to Radio Canada International  forums is prohibited.
  14. All comments and other types of content are moderated before publication. Radio Canada International  reserves the right to refuse any comment for publication.
  15. Radio Canada International  reserves the right to close a forum at any time, without notice.
  16. Radio Canada International  reserves the right to amend this code of conduct (netiquette) at any time, without notice.
  17. By participating in its online forums, you allow Radio Canada International to publish your comments on the web for an indefinite time. This also implies that these messages will be indexed by Internet search engines.
  18. Radio Canada International has no obligation to remove your messages from the web if one day you request it. We invite you to carefully consider your comments and the consequences of their posting.

Your email address will not be published. Required fields are marked *

*